Journey of a Meme: Culture Jamming & Elections

https://www.nytimes.com/interactive/2018/11/04/technology/jobs-not-mobs.html

Meme is the basic unit of culture jamming – an idea that utilizes the conventions of mainstream media to disrupt, subvert and plays upon the emotions of political bystanders so as to evoke change and activism.

On Oct 11 2018, the hashtag #JobsNotMobs came into being anchored by a ‘supercut’ viral video of cable news’ use of the word ‘mob’ juxtaposed with footage of various protests that happened last year. This meme slowly made its way through the crevices of social media across 4chan, reddit, facebook and twitter into President Trump’s twitter feed. 

Keith Collins and Kevin Roose in their NY times article, 

visualize the birth and spread of #JobsNotMobs and how it rapidly became part of the Republican campaign narrative in the midterm elections. 

The creator of the meme, who goes by the pen name “Bryan Machiavelli,” told The New York Times he charges $200 an hour for his “memetic warfare consulting” services.

Check out the visualization here.

Author: Surabhi Naik

Surabhi Naik is a designer and writer dedicated to Immersive Narratives & Experience Design based in New York City. A graduate student at The New School’s Media Studies Program, she is currently deep-diving into Immersive Storytelling Design & Research and is the Editor for Data Matters Publication at the Center for Data Arts.

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