In the land of popular music, there has been little scarcity of fashion experiments. And David Bowie’s visual legacy definitely takes up a large piece. But, what does a David Bowie song look like? Valentina D’Efilippo and Miriam Quick answer this question in their remarkable project.
OddityViz – a data tribute to David Bowie is a visualization project that gives ‘form to what we hear, imagine and feel while listening to’ Bowie’s hit number Space Oddity. The project which is a combination of ten engraved records, large-scale prints and projections is deconstructed from data extracted from the song – narrative, texture, rhythm, melody, harmony, lyrics, structure, lyrics, trip and emotion. The inquiries that went into the making of each of these records are even more interesting.
When making this, the ninth disc in the Oddityviz series, we asked ourselves: how can we tell the story of Major Tom so it could be understood by an alien?
The project took inspiration from a variety of references from popular culture, while the colour palette naturally recalls the darkness of space (black) and the stars (white). One can also see a reference to the Voyager Golden Records in the engraved dataviz format.
The final disc of the series illustrates the central themes of the song: the destruction of its main character, the bittersweet nature of triumph, the smallness of humanity in a vast, extended universe.
In her article on Muzli, D’Efilippo breaks down the process of creating this piece, comparing the ‘system’ of data visualization to music – one that is largely subjective and that which becomes more ‘meaningful and legible’ as we learn how to read it.
In my opinion, dataviz is more than a tool to render numbers, it’s a way to make sense of any experience and communicate the underpinning stories.